When I walk into a Starbucks in America, everything is Christmas. How can each store transform itself so quickly and so completely into a fantasysantaland?
It seems that most of the store is actually replaceable—constructed out of interchangeable signs, cardboard boxes, stacked products, hanging mobiles. These things change to welcome Summer, Halloween, Christmas, and Valentines Day. Stripped away entirely, the store would be nothing more than a few empty, pale-wood, shelves and some burgundy walls.
Is this the nature of contemporary corporations? Did corporations become so much like human beings that they developed the capacity to play with style, clothing, dress-up, moods, looks, make-up, make-overs, etc.?
When I walk into a Starbucks in America, everything is Christmas. How can each store transform itself so quickly and so completely into a fantasysantaland?
It seems that most of the store is actually replaceable—constructed out of interchangeable signs, cardboard boxes, stacked products, hanging mobiles. These things change to welcome Summer, Halloween, Christmas, and Valentines Day. Stripped away entirely, the store would be nothing more than a few empty, pale-wood, shelves and some burgundy walls.
Is this the nature of contemporary corporations? Did corporations become so much like human beings that they developed the capacity to play with style, clothing, dress-up, moods, looks, make-up, make-overs, etc.?
Posted 2 years ago 1 note
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